Have you ever thought which smartphone company in Pakistan is leaping into the social media domain on greater level? To have a probable guess, we have decided to check all the smartphone brands Facebook pages asFacebook has become a TV like medium for advertising and brands all over the world are materializing largely on this alternative to advertise their products.
Social bakers is social media analyzer which shows the popularity of the Facebook pages of different categories with respect to the number of likes and like rate. In brands category, there are currently many brands on top like Mobilink, Lays etc. but the growing popularity of smartphone brands in the midst of likes showing that how largely smartphone industry is growing in Pakistan, grabbing its popularity share on the digital bandwagon.
Lenovo Pakistan is currently the top growing pages in Pakistan in brands category with more than 14455 fans liked the page in last week. Then there is Oppo which was second on the top growing pages in Pakistan with +11 687 Fans included in last week.
But the overall likes of Lenovo Pakistan are relatively less in numbers with 157118 as it is the new player in the market in Pakistan but growing at much pace. Oppo Pakistan has total of 510906 likes while Huawei has total of 828360 likes.
Since the start of the New Year, Huawei Facebook page growth has seen a remarkable slow down as a couple of weeks ago, Huawei was among the top pages with receiving more than 5000 likes on daily basis which are now reduced to around 500 likes per day.
The main driving force behind the popularity or the likes of a page on the Facebook largely depends on following factors:
- How the brands engage their customers by introducing different exciting offers.
- How they respond the consumers’ queries.
- The amount and the quality of the content on the Facebook page.
- And the paid advertising through Facebook.
Let’s have a look which force is currently driving the likes of Lenovo.
Lenovo Pakistan:
This page has not updated anything since 22 December 2014 and the last post was related to the announcement of the winners of S850 smartphone through a lucky draw. But the current growth of the page having no post since almost three weeks is a bit strange. The page is also not yet certified by the Facebook might be due to the less number of likes.
Oppo Pakistan:
Oppo engages their fan pages with consistent posts and it seems very active page but since its new brand and people have not bought their smartphones on huge level in Pakistan so far, people ask for very few glitches and also the page don’t seem to reply the customers.
Huawei Pakistan:
Huawei is currently presenting an exciting offer on its Facebook page to all the fans and that is to give a chance to win the brand new Huawei Ascend Mate 7. The page regularly posts and replies to the consumers’ queries.
If we see the pages with respect to number of overall likes than the old established players who have almost pages older than 5 years are having the most likes. Microsoft Lumia Pakistan which is third in terms of most likes with 2574586 likes but no remarkable growth can be seen in the recent future. OLX and Mobilink are the top two brands with respect to more likes in Pakistan in brands category.
Samsung Pakistan is at the 7th number with most likes in the brand category with 1607154 likes and the page is growing with normal growth.
Remember we are not just analyzing the category of mobile phone brands as there’s no such category around. There’s only brands category in which smartphone brands are looking dominant along with other industry players like Lays, Tapal and Cadbury.
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