Earlier this week, Yahoo hosted its first developer conference, in an evident effort to lure developers to build apps for its mobile platform. The developer conference hosted by Yahoo reflects CEO Marissa Mayer to turnaround the company by focusing on mobile. Ever since taking over the reins of Yahoo, Mayer has ramped up the company's mobile team from 50 to 500 members.
In addition, the company has also refreshed a number of its apps - Weather, Sports, and Games - to rave reviews; and is now looking at offering more apps for its mobile platform.
The Yahoo developer conference has essentially set up an app development pipeline for the developers; with the company introducing a new suite of tools at its developer conference, to enable app developers to build and distribute apps, as well as make money from them.
Yahoo is hopeful that app developers will be enticed to use the toolset unveiled at the developer conference to create more apps for the company.
Most of the new features introduced by Yahoo for app developers are a result of Yahoo's July 2014 acquisition of analytics startup Flurry, in a reportedly $300 million deal.
The new mobile app development suite introduced by Yahoo is essentially based on Yahoo apparent integration of its services - including search and advertising - with Flurry. If the suite becomes popular with app developers, Yahoo may witness a substantial increase in its search share on the mobile market.
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